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	<title>Internet Marketing &#38; Mobile Commerce San Diego</title>
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	<link>http://m.sandiegointernetmarketing.com</link>
	<description>Build &#38; Market your Mobile Store in Minutes</description>
	<lastBuildDate>Fri, 30 Mar 2012 00:12:35 +0000</lastBuildDate>
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		<title>Partsking.com Goes Mobile</title>
		<link>http://m.sandiegointernetmarketing.com/2012/partsking-com-goes-mobile/</link>
		<comments>http://m.sandiegointernetmarketing.com/2012/partsking-com-goes-mobile/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 22:23:50 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[android app]]></category>
		<category><![CDATA[iPhone app]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[mobile web store]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=247</guid>
		<description><![CDATA[Partsking.com, one of the largest commercial equipment laundry parts suppliers in the country, now has the complete mobile solution from DSI Development. Partsking.mobi is the mobile URL for their mobile web store that is tablet friendly and they also have a matching&#160;iPhone App &#38; Andorid App. Partsking needed a mobile …]]></description>
			<content:encoded><![CDATA[<p><a href="http://m.sandiegointernetmarketing.com/wp-content/uploads/Partsking-iPhone-1.jpg" rel="" style="" target="" title=""><img alt="Partsking iPhone App" class="size-full wp-image-248 alignleft" height="480" src="http://m.sandiegointernetmarketing.com/wp-content/uploads/Partsking-iPhone-1.jpg" style="" title="Partsking-iPhone-1" width="320" /></a><span style="font-size: 9pt; font-family: Arial, sans-serif; "><a href="http://www.partsking.com" target="_blank">Partsking.com</a>, one of the largest commercial equipment laundry parts suppliers in the country, now has the complete mobile solution from DSI Development. <a href="http://partsking.mobi" target="_blank">Partsking.mobi</a> is the mobile URL for their mobile web store that is tablet friendly and they also have a matching&nbsp;<a href="http://itunes.apple.com/app/id509476586?mt=8" target="_blank">iPhone App</a> &amp; <a href="https://play.google.com/store/apps/details?id=com.Partsking_commercial_laundry_parts.android" target="_blank">Andorid App</a>.</span></p>
<p><span style="font-size: 9pt; font-family: Arial, sans-serif; "><o:p></o:p></span></p>
<p><span style="font-family: Arial, sans-serif; ">Partsking needed a mobile solution that would allow repair technicians in the field to quickly search and purchase laundry parts while onsite. Having the Apps for both major Smartphones allows Partsking customers quicker ordering and actually saves time for the technicians.</span></p>
<p><span style="font-size: 9pt; font-family: Arial, sans-serif; ">We used the <a href="http://movyloshop.us">Movyloshop Mobile Web Store</a> solution to build the mobile web site for Partsking. We built the store with over 30,000 products. Once we had the store completed we were able to upload the image and description for Android App and the iPhone Apps. <o:p></o:p></span></p>
<p><span style="font-size: 9pt; font-family: Arial, sans-serif; ">Android Apps are usually approved in 48 hours and the iPhone App was available in 11 days.</span></p>
<p><span style="font-size: 9pt; font-family: Arial, sans-serif; ">Request a <a href="http://sandiegointernetmarketing.com/mobile-quote.html">mobile web store</a> for your business today!</span></p>
<p>&nbsp;</p>
<p><span style="font-size: 9pt; font-family: Arial, sans-serif; "><o:p></o:p></span></p>
]]></content:encoded>
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		<item>
		<title>SLAM Shops Android App</title>
		<link>http://m.sandiegointernetmarketing.com/2012/slam-shops-android-app/</link>
		<comments>http://m.sandiegointernetmarketing.com/2012/slam-shops-android-app/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 21:46:26 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[android app]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[mobile web store]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=233</guid>
		<description><![CDATA[We have just launched the new Android App for SLAM Shops. The slamshops.mobi mobile store built on the Movyloshop Mobile Commerce Solution is the fist Android App that was launched from the new app creator built within Movyloshop.&#160; Movyloshop is our preferred mCommerce solution for clients wanting a mobile web …]]></description>
			<content:encoded><![CDATA[<p><a href="http://m.sandiegointernetmarketing.com/wp-content/uploads/SLAMShops-Android-2.jpg" rel="" style="" target="" title=""><img alt="SLAM Shops Android App" class="size-full wp-image-236 alignright" height="512" src="http://m.sandiegointernetmarketing.com/wp-content/uploads/SLAMShops-Android-2.jpg" style="" title="SLAMShops-Android-2" width="307" /></a>We have just launched the new Android App for SLAM Shops. The slamshops.mobi mobile store built on the Movyloshop Mobile Commerce Solution is the fist Android App that was launched from the new app creator built within Movyloshop.&nbsp;</p>
<p><a href="http://movyloshop.us">Movyloshop</a> is our preferred mCommerce solution for clients wanting a mobile web store. The Movyloshop mobile store solution offers so many marketing opportunities for clients to engage their customers including email intergration with Constant Contact. Now any business can offer multiple mobile solutions including iPhone and Android Apps from a single mobile commerce platform. The Movyloshop mCommerce solution is a true single mobile solution for any business no matter how big or small. And the best part is we can <a href="http://sandiegointernetmarketing.com/mobile-quote.html">build mobile web stores</a> in a day for most clients.&nbsp;</p>
<p>Download the Android App for <a href="https://play.google.com/store/apps/details?id=com.SLAM_Shops.android" target="_blank">SLAM Shops at the Android Marketplace</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>DSI Launches First iPhone App</title>
		<link>http://m.sandiegointernetmarketing.com/2012/dsi-launches-first-iphone-app-for-slam-shops/</link>
		<comments>http://m.sandiegointernetmarketing.com/2012/dsi-launches-first-iphone-app-for-slam-shops/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 02:13:42 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=224</guid>
		<description><![CDATA[SLAMShops.mobi a mobile web store built by DSI Development for the SLAM Clothing line now has an iPhone App for their customers to download. The new iPhone App was launched from the mobile store administration console. The mobile store software solution we use MovyloShop.us, allows us to publish the mobile …]]></description>
			<content:encoded><![CDATA[<p><a href="http://slamshops.mobi">SLAMShops.mobi</a> a mobile web store built by DSI Development for the SLAM Clothing line now has an iPhone App for their customers to download. The new <a href="http://itunes.apple.com/us/app/slam-shops/id491887962?mt=8">iPhone App</a> was launched from the mobile store administration console. The mobile store software solution we use MovyloShop.us, allows us to publish the mobile store as an iPhone App. All we had to do was create the splash page image and logo image, write a description and publish the store with iTunes. The stores are published through the Apple account of Movyloshop so clients do not have to register their own accounts with Apple.</p>
<p>This makes it easy for any business to have an iPhone App to go along with their mobile store. If you would like to have a mobile store and iPhone App for your business, contact us and we will Mobilize your business.</p>
<p><a href="http://m.sandiegointernetmarketing.com/wp-content/uploads/SLAM-SHopsiPhoneApp-2.jpg" rel="" style="" target="" title=""><div id="attachment_226" class="wp-caption aligncenter" style="width: 541px"><img src="http://m.sandiegointernetmarketing.com/wp-content/uploads/SLAM-SHopsiPhoneApp-2.jpg" alt="" title="SLAM-SHopsiPhoneApp-2" width="531" height="432" class="size-full wp-image-226  wp-caption aligncenter wp-caption aligncenter" style="" /><p class="wp-caption-text">SLAM Shops iPhone App</p></div></a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SLAM Shops New Mobile Store</title>
		<link>http://m.sandiegointernetmarketing.com/2012/slam-shops-goes-mobile/</link>
		<comments>http://m.sandiegointernetmarketing.com/2012/slam-shops-goes-mobile/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 06:15:43 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[iPhone app]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[mobile web store]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=210</guid>
		<description><![CDATA[SLAM-Shops.com is a web site dedicated to SLAM Sportswear, Foul Weather and Sailing Gear from Point Loma Outfitting. The site has for years been the leading informational web site for SLAM clothing but in December 2011 DSI Development built a new mobile web store for SLAM-Shops.com. The new SLAM Shops …]]></description>
			<content:encoded><![CDATA[<p><a href="http://m.sandiegointernetmarketing.com/wp-content/uploads/SLAMShops-Tablet-300.jpg" rel="" style="" target="" title=""><img alt="" class="size-full wp-image-211 alignleft" height="516" src="http://m.sandiegointernetmarketing.com/wp-content/uploads/SLAMShops-Tablet-300.jpg" style="" title="SLAMShops-Tablet-300" width="300" /></a></p>
<p>SLAM-Shops.com is a web site dedicated to SLAM Sportswear, Foul Weather and Sailing Gear from Point Loma Outfitting. The site has for years been the leading informational web site for SLAM clothing but in December 2011 DSI Development built a new mobile web store for <a href="http://slam-shops.com" target="_blank">SLAM-Shops.com</a>. The new SLAM Shops mobile store has over 300 current SLAM sailing gear and clothing including the entire line of foul weather gear. <a href="http://slamshops.mobi" target="_blank">SLAMShops.mobi</a> mobile store was built in One Day!&nbsp;</p>
<p>The new SLAM-Shops site was built using <a href="http://sandiegointernetmarketing.com/mobile-web-development.html">MovyloShop Mobile</a> software solution. The new mobile store is compatible with over 5000 different types of mobile phones and Smartphones. The real benefit is the site is iPad and Android tablet friendly templates built in fully taking advantage of their larger displays. This also allows the SLAM-Shops mobile store function as a desktop version of their store.</p>
<p>Plus SLAM-Shops launched an iPhone App in the iPhone App Store and it is directly integrated with the mobile store back end. All available products on the mobile web will also be available on the iPhone App. The iPhone App creator is built into the mobile store back end.</p>
<p>Check out the new <a href="http://slamshops.mobi">SLAM Shops mobile store</a> from your mobile phone or tablet. If you like what you see contact us about building your business a mobile store today.</p>
]]></content:encoded>
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		<item>
		<title>Guitars in the Classroom Goes Mobile</title>
		<link>http://m.sandiegointernetmarketing.com/2011/guitars-in-the-classroom-goes-mobile/</link>
		<comments>http://m.sandiegointernetmarketing.com/2011/guitars-in-the-classroom-goes-mobile/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 00:42:27 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[mobile web store]]></category>
		<category><![CDATA[QR Codes]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=194</guid>
		<description><![CDATA[Guitars in the Classroom is a non profit that promotes music education in public school from K to High School by teaching teachers to integrate music in their lessons. Guitars in the Classroom elisted DSI Development to build a mobile store that could be used at trade show and training …]]></description>
			<content:encoded><![CDATA[<p><a href="http://m.sandiegointernetmarketing.com/wp-content/uploads/Mobile-Site-GITC.jpg"><img alt="Mobile Web Store Guitars in the Classroom" class="alignright size-medium wp-image-203" height="300" src="http://m.sandiegointernetmarketing.com/wp-content/uploads/Mobile-Site-GITC-161x300.jpg" title="Mobile-Site-GITC" width="161" /></a></p>
<p>Guitars in the Classroom is a non profit that promotes music education in public school from K to High School by teaching teachers to integrate music in their lessons. Guitars in the Classroom elisted DSI Development to build a <a href="http://gitc.movyloshop.com">mobile store</a> that could be used at trade show and training events.&nbsp;</p>
<p>Guitars in the Classroom wanted to be able to sell their instuctional books and other training materials through a mobile store. We built them a mobile store in one day that allows them to sell the music books at an at a national conference. We then created a poster that had specific QR Codes that took customers to products. This allowed customers to buy books and pay via credit card or PayPal then pick up their purchase at the booth.</p>
<p>The best part is that the staff manning the booth has more time to speak with customers instead of manually writing up sales and manually verifying credit card purchases.</p>
<p>The Movyloshop mobile store solution for Guitars in the Classroom is integrated with Constant Contact and this allows direct marketing from the mobile store to their email lists in Constant Contact.</p>
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		<item>
		<title>Hearst PTA Goes Mobile</title>
		<link>http://m.sandiegointernetmarketing.com/2011/hearst-pta-goes-mobile/</link>
		<comments>http://m.sandiegointernetmarketing.com/2011/hearst-pta-goes-mobile/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 01:36:50 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[mobile web store]]></category>
		<category><![CDATA[QR Codes]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=185</guid>
		<description><![CDATA[September starts the beginning of school and the time for PTA organizations to start their membership drives. With rising costs Hearst PTA was looking at a way to be more &#34;Green&#34; by going paperless, saving printing and paper costs let alone reducing the waste going home with students. Mobile Commerce …]]></description>
			<content:encoded><![CDATA[<p><a href="http://m.sandiegointernetmarketing.com/wp-content/uploads/Mobile-Site-HPTA.jpg"><img alt="" class="alignright size-medium wp-image-191" height="300" src="http://m.sandiegointernetmarketing.com/wp-content/uploads/Mobile-Site-HPTA-155x300.jpg" title="Mobile-Site-HPTA" width="155" /></a></p>
<p>September starts the beginning of school and the time for PTA organizations to start their membership drives. With rising costs Hearst PTA was looking at a way to be more &quot;Green&quot; by going paperless, saving printing and paper costs let alone reducing the waste going home with students.</p>
<p>Mobile Commerce was the solution <a href="http://hearstpta.mobi">Hearst PTA</a> needed to achieve their &quot;Green&quot; goals. DSI Development built Hearst PTA a complete mobile store in a day. From the beginning they were able to sell their various membership levels, school legacy bricks and school clothing. Transactions were handled through PayPal and the PayPal gateway also allowed customers to use their credit cards as well with out Hearst needing a dedicated merchant account.</p>
<p>The Hearst PTA used various QR Codes that were printed on posters and placed through out the school campus. These QR Codes allow parents and supporters to be directed to specific products on the Hearst PTA mobile store and made purchasing via mobile extremely easy. &nbsp;Every new product or item placed on the mobile store gets a QR Code which makes new fund raising options much easier and keeps Hearst PTA &quot;Green&quot;.&nbsp;</p>
<p>If your PTA, Non Profit or Business wants a mobile commerce solution&nbsp;<a href="http://sandiegointernetmarketing.com/contactus.html">contact DSI Development</a> and we will provide your Non Profit or Business a <a href="http://sandiegointernetmarketing.com/mobile-quote.html">mobile store in one day</a>.</p>
<p>&nbsp;</p>
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		<item>
		<title>Search Engine Marketing (SEM) &#8211; Pay per Click Advertising</title>
		<link>http://m.sandiegointernetmarketing.com/2011/search-engine-marketing-sem-pay-per-click-advertising/</link>
		<comments>http://m.sandiegointernetmarketing.com/2011/search-engine-marketing-sem-pay-per-click-advertising/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 02:58:08 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=136</guid>
		<description><![CDATA[SEM / PPC Advantages are:&#160; Can be number one within hours of opening a SEM account if you are willing to bid for that top spot.&#160; Pick specific keyword phrases:&#160; Can customize the web site&#8217;s ads with a specific title and description for each keyword phrase.&#160; Test market a product …]]></description>
			<content:encoded><![CDATA[<p><strong>SEM / PPC Advantages are:&nbsp;</strong></p>
<ol>
<li>Can be number one within hours of opening a SEM account if you are willing to bid for that top spot.&nbsp;</li>
<li>Pick specific keyword phrases:&nbsp;</li>
<li>Can customize the web site&rsquo;s ads with a specific title and description for each keyword phrase.&nbsp;</li>
<li>Test market a product or service or do a short term online promotion without waiting for a search engine to index the new product or service.&nbsp;</li>
<li>Many users will click on paid listings because they trust that a web site that is willing to pay for their business may be more legitimate and have more to offer.&nbsp;</li>
<li>Create specific landing pages for specific keywords.&nbsp;</li>
<li>No web site optimization needed? Yahoo and MSN do not require landing pages or the web site to be optimized.&nbsp;As of summer 2006, Google began using a new spider to check the quality and content of landing pages and match the keywords with those landing pages. Web sites that are optimized for the products or services that they are bidding on will be receiving a better price per click than a web site that is not optimized. So an advertiser could be number one and pay less per click than number 3 simply because the web site is better optimized.&nbsp;</li>
</ol>
<div><strong>SEM / PPC Disadvantages are:&nbsp;</strong></div>
<ol>
<li>PPC can be very costly. Some advertisers are willing to pay as much as $100 per click or more for some keyword phrases.&nbsp;</li>
<li>PPC is a bid process so the company with deeper pockets can afford more phrases and can drive competition from the top spots&nbsp;</li>
<li>May require daily management to remain competitive and to make sure that your site is staying in the position you want.&nbsp;</li>
<li>Possible click spamming can occur where companies hire people to click on web sites to waste competitor&rsquo;s money and drive up click values. Some PPC providers are attempting to stop this practice but in reality it is hard to stop click spamming. Google has settled a class action lawsuit for $90 million dollars and Yahoo is currently under fire for click fraud.&nbsp;</li>
<li>As much as 75% percent of search engines users will not click on PPC ads instead on trusting the organic results. This is just an average figure. Some markets enjoy a higher percentage of PPC users than other markets. (Search engine users tend to trust the PPC results for the real estate industry with this industry enjoying a PPC click thru rate of 40% in some markets).&nbsp;</li>
<li>As may as 85% of the clicks may never spend more that 5 seconds on your landing page which means that 85% of the clicks are wasted.&nbsp;</li>
</ol>
<p>Since SEM advertising is growing the value of search engines and it is one of the top areas of profitability for search engines, SEM advertising will not be going away anytime soon but instead will continue to be a dominating factor for the major search engines. Since Internet users are becoming more educated and understand that SEM advertising can provide exactly what they may be looking for savvy Internet users will click on SEM results. Some research has shown that 25% of Internet users will click on a paid ad. SEM can be good or bad and the results of your campaign is based on how well it is managed and how much money you are willing to spend.&nbsp;</p>
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		<title>Local Listings Hijacked – Beware</title>
		<link>http://m.sandiegointernetmarketing.com/2011/local-listings-hijacked-beware/</link>
		<comments>http://m.sandiegointernetmarketing.com/2011/local-listings-hijacked-beware/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 02:29:10 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[business local]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listings]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=132</guid>
		<description><![CDATA[&#8220;Why should I care about my local listing?&#8221;, a questioned that is being asked by many small business owners. The main reason is this is your&#160;FREE&#160;business listing that is being provided by the major search engines and to over hundreds of directories and local search web sites. If you don&#8217;t …]]></description>
			<content:encoded><![CDATA[<p><span style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">&ldquo;Why should I care about my local listing?&rdquo;, a questioned that is being asked by many small business owners. The main reason is this is your&nbsp;</span><b style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">FREE</b><span style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">&nbsp;business listing that is being provided by the major search engines and to over hundreds of directories and local search web sites. If you don&rsquo;t claim it someone will! But how could someone do that? How could someone claim my business?</span></p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">Easy, all they have to do is claim the listing by changing the phone number and then redirect the traffic that would have been steered to your business to theirs. Still cannot believe this can happen? Well it can, it does and in New Zealand and women was prosecuted for stealing the listings of her florist shop competitors. Yes Competitors. She hijacked several listings and had the information pointing to her websites and businesses. She faced 7 years for fraud and was convicted to some time served and many hours of community service.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">The fact of the matter is every business needs to claim and optimize their local listings. These listing have replaced the phone book and they are the very listings that feed all of the GPS maps in cars. These are also the same listing people use while searching for businesses on their cellular phones. If you don&rsquo;t claim it some one else will and they are stealing your business.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">If you see <strong>&quot;Are you Business Owner?&quot;</strong> then you need to begin the steps to claiming that listing. Every business in America has the opportunity for free listings on all of the major search engines including Google, Bing, and Yahoo. Your business and its success or failures may very well depend on the simple act of claiming your business listings. Because if you don&rsquo;t someone will and you will have your business stolen from right in front of you.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">Don&#39;t want to go through the time consuming work of claiming all these listings? Then let us do it for you with our local listing optimization service.</p>
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		<title>Build a Mobile Store in Minutes</title>
		<link>http://m.sandiegointernetmarketing.com/2011/build-a-mobile-store-in-minutes/</link>
		<comments>http://m.sandiegointernetmarketing.com/2011/build-a-mobile-store-in-minutes/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 06:43:09 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[mobile web store]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=25</guid>
		<description><![CDATA[Building a mobile store does not have to be a chore. As a matter of fact building and marketing a mobile store can done in minutes and the rewards are endless. Mobile Web &#160;is fast becoming where your customers are searching and shopping. They tweet about the deal they saw …]]></description>
			<content:encoded><![CDATA[<p>Building a mobile store does not have to be a chore. As a matter of fact building and marketing a mobile store can done in minutes and the rewards are endless. Mobile Web &nbsp;is fast becoming where your customers are searching and shopping. They tweet about the deal they saw or the great bargain the just picked. If you are ready to build a mobile store yourself get started at Movylo Shop.us or DSI Development will <a href="http://m.sandiegointernetmarketing.com/contact-us/" title="Contact Us">build your mobile store for you in one day</a>!</p>
<p>So what are you waiting for? Go<a href="http://movyloshop.us" target="_blank" title="Mobile Web Store Builder"> mobile now</a> and in minutes you could reach customers in real time! Reach them now. The following video shows how to <strong>build, launch and market your Mobile Store in minutes</strong>.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/jrKnrADqNII" frameborder="0" allowfullscreen></iframe></p>
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		<title>I Built a Mobile Web Store in One Hour</title>
		<link>http://m.sandiegointernetmarketing.com/2011/i-built-a-mobile-web-store-in-one-hour/</link>
		<comments>http://m.sandiegointernetmarketing.com/2011/i-built-a-mobile-web-store-in-one-hour/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 01:43:18 +0000</pubDate>
		<dc:creator>MobileC</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://m.sandiegointernetmarketing.com/?p=128</guid>
		<description><![CDATA[Mobile E-Commerce is here and growing fast and the big question is &#8220;how do i get started?&#8221; or &#8220;where do I go to get a mobile web store?&#8221;. What do I need for my current web site; an App, customized CSS, what? That is the question that most retailers and …]]></description>
			<content:encoded><![CDATA[<p><span style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">Mobile E-Commerce is here and growing fast and the big question is &ldquo;how do i get started?&rdquo; or &ldquo;where do I go to get a mobile web store?&rdquo;. What do I need for my current web site; an App, customized CSS, what? That is the question that most retailers and businesses are going to be asking themselves if they haven&rsquo;t already. How do I access all those potential clients with their little hand held computers (Smart Phones). I myself was asking this very question on behalf of my clients. How do we tap into the fast growing market of mobile e-commerce and get their online businesses optimized for the mobile world.</span></p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">Alas I found a solution that I began to test and promote to my clients. I found an easy to use mobile web store creator called&nbsp;<a href="http://movyloshop.us/" style="text-decoration: none; padding-top: 2px; padding-right: 2px; padding-bottom: 2px; padding-left: 2px; ">MovyloShop</a>. I began by creating a demo store for one of my clients. In 20 minutes I had been able to show a client a few products in an optimized mobile store. They loved it and so I proposed a challenge to myself.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">Could I build, launch and create a mobile e-commerce store with an AdWords ad campaign in 1 hour? Yes launch a store and market it in one hour. I an not talking about adding a couple of products but over 125 products with descriptions, images, weights and inventory, create the shipping table and set up the various store pages and set up the payment system as well. Then to top it off create a new Google AdWords account with a $75 free coupon (I added $25 for an even $100) and set up PPC advertising for mobile only. ALL THIS IN 1 HOUR! No Way Right?</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">Start the Clock&hellip;..</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">I set my billing timer up (yes this is a client project) and began. I have some experience with the MovyloShop system already and I knew the steps in creating a store. But as you will see that was not where most of my time was spent or yours for that matter.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; "><strong><img alt="" class="alignright size-full wp-image-194" height="726" src="http://localsearchmonkey.com/wp-content/uploads/2011/03/kaenon-pointlomaoutfitting.mobile.jpg" style="margin-top: 1px; margin-right: 0px; margin-bottom: 2px; margin-left: 10px; display: inline; " title="kaenon-pointlomaoutfitting.mobile" width="399" />First</strong>: I knew I wanted to promote the entire line of Kaenon Polarized Sunglasses for Point Loma Outfitting. There were 132 models with several categories, descriptions and images. Step one was to export the data I needed from their current shopping cart at PointLomaOutfitting.com. Once I extracted all of the Kaenon Sunglasses I had to clean the excel file so that I would upload only the current product that we could ship with in 24 hours. After getting that step done I looked up and 14 minutes had past. NO WAY 1 HOUR WAS GOING TO WORK.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; "><strong>Second</strong>: I went to Movyloshop to begin setting up the store. I choose the name kaenon and it was available and then after a couple of seconds a store creator wizard pops up asking you to add a new product. Since I had a file that I was planning on uploading, I passed on using the store creator this time. (I did use it the first time when I set up the demo for my client). I went first to the store tab. Here I knew I wanted to upload the products in bulk. I clicked on the download template button and opened up the excel file and copied the product information that I had for each cell. Here is where I made a 9 minute mistake. I did not follow the convention of the categories as laid out in the downloaded template and added my categories with comma separators. MovyloShop does not parse the commas and as such I ended up with funky category names.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">I uploaded the file the first time and it took 2 minutes. Then I saw my mistake with the categories and had to re-fix the download file right and re upload it. This process took the extra 9 minutes that I could have saved. At this point the time is now 31 MINUTES! YIKES! No way I can finish right. Just keep going, I was not about to fail.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; "><strong>Third</strong>: After the products were good and the categories were good, I went to the preferences tab and began to create the look and feel of the store. I started by updating the page information of the Store Contents and setting up the store preferences pages. Since most of this info was already on their main web site I only have to cut and paste the info. This only took a quick couple of minutes. The shipping tables can be the hardest to program but here I wanted standard, 2 day and overnight. This made it easy to set up with only three shipping options.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">Then I chose a theme and began to edit the colors. Since I had colors to go by I just used the same colors for the mobile version. I decided to create a logo from one of their logos I already had so I did a quick logo and uploaded and tested the look in the preview button. I also added photos to the category folders giving the site a upgraded look. The preview button gives you a live look at the web site. Also when you create your name, in this case Kaenon, you have a working store front: in this case kaenon.movylopshop.com. So I can see the store on the preview or my phone if I wanted. I looked up now and WOW 53 Minutes have passed and I need to set up the payment system. (Did I really need to make a Graphic Logo?)</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; "><strong>Four</strong>: Went to store tab click on billing, checked the credit card box to add the PayPal login email and hit save. Still 53 Minutes.. That was easy!</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; "><strong>Five</strong>: Reviewed my store and saw I can add product, go to check out and purchase thru PayPal.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">If you already have a mobile store you can use MS to create impulse promotions and multiple landing pages for any product</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">Now to set up AdWords. I found a free coupon Web Site Magazine, created a new account in Google for this site. I created the AdWords account and began to set up the Campaign, Billing info and everything that it takes to get AdWords up and running. I used kaenon.movyloshop.com since I did not have a specific domain set up for this yet but I was on a Mission. 58 Minutes and counting. Oh by the way the store is done and running. In less than an hour. But I needed to finish AdWords set up. At 59 minutes and 33 seconds the credit card was charged and the campaign sat in pending until the AdWords team could approve the ad campaign.<br />
	Note: The ads were running 30 minutes later. I could have used a current account and had the campaign created much quicker.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">So let&rsquo;s review. I managed to take a non existing mobile e-commerce store and launch it with 132 products, all with descriptions and images, and set up a mobile only marketing campaign. I DID IT! But more importantly I was able to prove that in hour any business can begin selling to millions of potential customers who are shopping in increasing numbers every day on their mobile phones.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">I do need to do a few more things like assign a .mobi domain to the site and I can upload the clients customer data and begin a SMS and email marketing campaign right from the back end. Also I can update the store page info to cater to the mobile user and since there are only a few pages, I will want to spruce up the info, But the goal of building and marketing a mobile web site in hour and achieving that goal seems so unreal, yet it is possible for any business to have a mobi web site in less than an hour.</p>
<p style="color: rgb(85, 85, 85); font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 17px; ">Now that&rsquo;s Technology!</p>
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